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The Agency Illawarra

The Agency is a high end real estate sales and property management company in the Illawarra. While their standards of presentation rank highly in the marketplace, they have little time to attend to their social media.

Bevans Marketing provided a simple strategy and storyline structure for them to present their new listings to their clients on their database. By previewing their properties prior to full market exposure, the team are able to engage with their special clients and also encourage good WOM, encouraging clients to subscribe and follow the brand on social.

The design, using a 9 panel grid on instagram, encourages the audience to experience the new property with a storyline that sets the scene for a property experience. Property photography is enhanced to draw life from an otherwise ordinary set of images.

Like many real estate agents, the client tends to lose their nerve when it comes to marketing, falling back into the safe environment that ensures mediocrity in the local industry.