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Babes The Store

Babes Clothing has been operating in the Illawarra for over 30 years. In that time it has introduced many labels and many looks to the local fashion victim. And it has kept it’s brand DNA to make it a constant leader on the local scene.

The slow evolution of the brand has pleased the owners and kept them aware of the possibilities out there. A change of premises is an opportunity to recalibrate the ambient feel of the space and retain the historical sense of super satisfying service.

Signage, posters, VIP cards and subsequent branding is consistent across the babes brand. Of course, in all things retail, there needs to be some room for owner experimentation. Particularly with social, the sense of authenticity can often surpass the need for brand guidelines....