What's the Value?
As we wander through the business landscape we come across clearings and small burial sites where values are kept.
Quite often these values are herded into a patch of protected ground where they are cared for but ultimately trapped, stopping them from escaping and mating with an inappropriate species. The business usually has a keeper who looks after them, when they remember….
The best sort of values in a business are the ones that are free range.
They are free to roam the corridors and weedy sidelines of the paddocks where we get things done.
Free range values are usually tame and loveable but there’s always the danger that they will chew (or swallow) something that was left out unintentionally.
At Bevans Marketing we have very recently introduced our values for (the rest of) 2020.
Our values are called Frank and Geoff.
Frank is brutally honest and agreeable. An enigma sort of. Feline.
Geoff is the underdog. His job is to cut to the chase. He’s a working dog.
Over the next half a year we will be travelling with Frank and Geoff, feeding them, cleaning up after them and filling their water bowls. And training them not to chase the cars in the parking lot which adjoins our office. Otherwise they will be pretty much free range.Drop in for a play. We think that our good clients will get along fine with Frank and Geoff.