The Font Fantastic
Nearly every client we work with needs a Style Guide. Even when they have one they need to use it more often and implement the guidelines across their media channels.
One of the most important components we research and apply is the Font or the suite of Fonts for the brand.
Sometimes we need to design something special, customised to the business, and other times we have to be practical and use a Font that is accessible and is not sensitive to the multiple ways that it can be misused. There is no point in setting the brand up for mistakes.
A lot of thought should go into a Font. It will be the medium that most often carries your message.