The Fire Sale and Viral Marketing

Our language and behaviours evolve and transform according to events and social movements.

When we represent a brand or an organisation there can be a self-imposed compliance that we use to filter our expressions, and it’s not just so that we don’t offend our customer base. Quite often it’s because we don’t really have a position one way or the other.

From a completely transactional perspective, our most recent behaviours include panic buying and hoarding essential items so that when the shit hits the fan we are safe.

This has been learned over many life cycles: the fear of missing out. Black Friday sure sounds like an emergency to me.

During the summer fires people agreed on a new form of accessibility.  

Not to track our consumer habits, but to make sure we were available or informed about the situation of our community.

What is left though is a sense that we experienced an information network that really enabled conversations and interactions between people.

It just makes you think how we could better communicate from our brands and businesses.