Off The Grid
Grids and grid systems are an integral part of graphic design. They can be manipulated into any shape and size and provide clarity and structure to a design.
Some classic examples of strong grid based work can be seen in the Swiss design often referred to as the International Typographic Style. Icons in the industry like Josef Müller-Brockmann paved the way with this clean, bold style.
We often work on developing consistent designs for clients’ Instagram feeds as part of many of our packages - Instagram is like one giant grid. 1080x1080 squares that when viewed as a profile feed form a long scrolling snapshot of a theme, topic, business, individual – anything.
Some might see this as quite limiting in terms of design, only being given a small box to work with. Not us.
Recently we have been playing around with creating some interesting ‘puzzle grids’ where the images are not limited to a single container, instead content spreads and flows across multiple frames. When viewed as a single post they appear incomplete, but when viewed as a profile they form a beautiful and sometimes complex larger image. Or story.
There is a definite beauty to things being neatly structured, ordered, aligned - but there’s something liberating about making people question and engage with (content and) a platform that is used mindlessly in a more thoughtful way.
Give us a shout at Bevans and we can make a mess of your neat and ordered style.