It's all about brand at Bevans Marketing
I often get asked by my mates what my thoughts are on Google ads or Facebook ads or Instagram this or that. Sometimes I’ll be shown a logo and asked what I think. And to tell the truth, I never know what to say. They all have a place, but really they’re just pieces of a big puzzle called branding. The way you put that puzzle together is marketing.
Whenever we start working with a business at Bevans Marketing, our first point of call is always the brand. What does your brand look like? A brand is much more than a logo, it’s the entire world in which your business exists. Every time someone comes into contact with your business, they are coming into contact with your brand. Even for small business owners, who do most of the heavy lifting, this is true. They are the brand.
Making sure that the experience of doing business with you is positive, consistent and memorable is all branding. Customer service? That’s part of your brand. Your voicemail? Part of your brand.
Having a clear understanding of your brand means having a clear understanding of your business and why it’s valuable. If you were ever to sell your business, it will always be worth more if you invest in a strong brand.
If you want to grow your business, if you want to market your business - you need to start with your brand. And if you're not sure where to start, then talk to us ;).